WASH Marketing, IEC &
Solutions

FSMC · Core Services

WASH Marketing,
IEC & Solutions

Integrated sanitation marketing, behaviour change communication, capacity building, and end-to-end O&M solutions for sustainable WASH outcomes.

“Evidence-based marketing and community engagement — turning sanitation into a household priority and a long-term practice.”
— FSMC Sanitation Marketing Team
3.1 · Sanitation Marketing & Demand Generation
Sanitation Marketing
& Demand Generation
We promote the adoption of improved toilets, hygiene products, and sanitation services through integrated marketing and behaviour change approaches. Our work supports local and national sanitation goals while strengthening long-term hygiene practices in communities.
Demand Generation Behaviour Change Market Linkages Financing Support Mass Outreach Targeted Communication
Evidence-Based Sanitation Marketing
  • Evidence-based sanitation marketing programs for improved adoption
  • Behaviour change communication and community engagement at grassroots
  • Market linkages and financing support for sanitation services
Evidence-Led
Mass Outreach & Communication
  • Mass outreach and targeted communication strategies for hygiene awareness
  • Campaigns designed for urban and peri-urban communities
  • Integration with national sanitation missions and local goals
Widespread Impact
Strengthening Hygiene Practices
  • Long-term hygiene practice strengthening through continuous engagement
  • Promotion of improved toilets, hygiene products, and sanitation services
  • Sustainable demand creation for lasting behaviour change
Sustainable Change
3.2 · IEC, BCC & Stakeholder Engagement
IEC, Behaviour Change
& Stakeholder Ownership
Design communication and awareness programmes to encourage safe sanitation practices and responsible waste management. Through IEC materials, behaviour change campaigns, and community engagement, we help build awareness, participation, and local ownership.
IEC Materials BCC Campaigns Stakeholder Awareness Community Engagement System Ownership Participatory Design
IEC Material Development
  • IEC material development for sanitation and FSM awareness
  • Culturally appropriate print, digital, and audio-visual content
  • Accessible messaging for diverse community groups
Creative Communications
Behaviour Change Communication
  • Behaviour Change Communication (BCC) campaigns for safe sanitation
  • Targeted messaging for safe waste management practices
  • Measurable behaviour outcomes and iterative campaign refinement
Impact-Driven
Stakeholder Engagement & Ownership
  • Stakeholder awareness, community engagement, and system ownership
  • Participatory workshops and feedback mechanisms
  • Building local champions for sustained behaviour change
Community-Led
“Awareness without ownership doesn't last. Our IEC and BCC campaigns are designed to inspire participation, not just inform.”
— FSMC Communications Team
“Skilled people build sustainable systems. Our training programs empower everyone from municipal officials to sanitation workers.”
— FSMC Training Academy
3.3 · Training & Capacity Building
Training & Capacity
Building for All
We build the skills of urban local body officials, plant operators, facility managers, and sanitation workers. Our training covers technical operations, safety practices, construction quality, and system maintenance.
ULB Training Operator Skills Safety Training Mason Training Quality Assurance Retrofitting
Technical Training for Officials & Operators
  • Technical training for ULB officials, operators, and facility managers
  • Hands-on sessions for plant operations and maintenance
  • Troubleshooting and emergency response protocols
Technical Excellence
Skill & Safety for Waste Workers
  • Skill and safety training for waste workers and sanitation staff
  • Personal protective equipment (PPE) usage and occupational safety
  • Dignity, rights, and social inclusion modules
Worker Safety
Mason Training & Construction Quality
  • Mason training, construction quality assurance, and retrofitting support
  • Quality checks for toilet construction and rehabilitation
  • Retrofitting of non-functional toilets and infrastructure upgrades
Quality Assured
3.4 · Integrated Sanitation O&M & Demand Generation Support
Integrated O&M &
Demand Generation
Our sanitation services deliver reliable O&M through trained teams and standard protocols to keep facilities clean, safe, and functional. We combine school WASH support, menstrual hygiene promotion, and retrofitting of non-functional toilets with hygiene awareness, user engagement, and sustainable revenue strategies to improve utilisation and long-term sanitation outcomes.
School WASH Menstrual Hygiene Retrofitting Revenue Models User Satisfaction Standard Protocols
End-to-End O&M for Sanitation Facilities
  • End-to-end Operations & Maintenance for public, institutional, and school sanitation facilities
  • Trained staff and standard protocols for cleanliness, safety, timely repairs
  • User satisfaction surveys and continuous quality improvement
Reliable O&M
School WASH & Menstrual Hygiene
  • School WASH support, menstrual hygiene promotion
  • Retrofitting of non-functional toilets in schools and public spaces
  • Hygiene awareness clubs and peer education programs
Child-Focused
Marketing, Demand & Revenue Models
  • Marketing, demand generation, and sustainable revenue models
  • Improved utilisation and service quality through engagement
  • Long-term financial sustainability for sanitation services
Financially Sustainable
“Clean, safe, and functional facilities are the foundation of dignity. Our integrated O&M model ensures they stay that way — every single day.”
— FSMC Sanitation Services

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